Jesse Robredo was just 29 years old when he was first elected as City Mayor of Naga City in 1988. With no political experience, a hostile city council, and facing a high expectation from his constituents, Robredo fought all odds to make his city the model for an entire nation in search of reform.
obredo shared an hour with participants of the Liberal Leadership Training seminar of the Friedrich Naumann Foundation to discuss the battles he had to face to transform Naga City and highlight the principles that guided his leadership.
By his own admission, Robredo came to the job with hardly any idea of the philosophy and tools of New Public Management (NPM), which was the subject he discussed during the seminar.
“It’s just the city needed dramatic change,” Robredo said of his early days. “I was also able to mobilize the private sector into helping me carry out the reforms.”
One principle that guided Robredo’s work was simple: “There is always a better way.”
The first problem Robredo confronted was a City Hall that teemed with political appointees, most of whom merely reported every 15th and 30th of the month (that’s why they are called “15-30″) to collect their salaries.
“Old politics was also the dominant theme in the city, and this was aggravated by the fact that I owed a political debt of gratitude to the former mayor,” he said.
But he plodded on despite the obstacles, and before long, Robredo changed the attitudes of City Hall employees, instilling in them a high sense of professionalism and encouraging innovation to improve public service.
“We attacked the culture of mediocrity and planted the seeds of excellence among each of the officials and employees,” he said.
He decongested the business district, making the area more conducive to trade and commerce and changing the image of City Hall to make it “business friendly”.
Robredo also institutionalized the “i-Governance” program so that all areas of public service were enhanced and constituents were given a bigger voice and participation in running the affairs of the local government.
All these achievements earned Robredo the distinction as a “Ramon Magsaysay Awardee”, one of the more prestigious international awards for outstanding public service.
After his three terms forced him to leave office, Robredo went to Harvard University for an Edward Mason Fellowship where he spent a year to learn more about public administration.
His absence from office was just three years.
In 2001, Robredo was again elected as City Mayor, and he is confident that when he steps down again, the reforms he has nurtured will have become permanent, and no matter who occupies the position as city mayor, Naga City’s way of life will never again be changed.
View and download Mayor Robredo’s Powerpoint presentation.